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What's On Your Mind?
What’s on your mind? is an integrated campaign that tackles the challenges of advertising in the cannabis industry.
CLIENT
Dosist
dosist.com
CONCEPT
Isabel Lyon
Francesca Molteni
Annie Bhardwaj
ART DIRECTION
Isabel Lyon
OOH
In response to strict cannabis advertising regulations, we've launched an intriguing teaser campaign. Billboards, strategically placed in high-traffic areas, pose the question 'What's on your mind?' and prompt viewers to search 'Mind Your Wellness' online, cleverly introducing Dosist amidst industry constraints.
ENHANCING HEALTH &
WELL-BEING THROUGH MUSIC
In addition we're also harnessing the power of music to amplify your wellness journey.
Dosist's partnership with Spotify brings you curated playlists, tailored to each Dosist formula, available to the public on Dosist's Spotify account.
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